This Privacy Policy explains how Closetary Ltd collects, uses, and protects personal information when you use our website, waitlist, mobile application, or related services. Closetary is currently in early product development, with a private beta planned for the UK market.

1. Who We Are

Closetary Ltd is a UK-based company building an AI-powered wardrobe intelligence platform.

For privacy questions, you can contact us at:

  • Email: privacy@closetary.uk
  • Data Controller: Closetary Ltd
  • Registered Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

2. Information We May Collect

Depending on how you interact with Closetary, we may collect:

Information you provide

  • Name and email address
  • Waitlist sign-up information
  • Account details if you create an account
  • Wardrobe item information, such as clothing photos, descriptions, brands, sizes, or preferences
  • Style preferences and feedback you choose to provide

Information collected automatically

  • Device and browser information
  • Usage data, such as pages viewed or features used
  • Basic analytics and performance information
  • Error logs and crash reports

Information from third-party services

If you choose to sign in using services such as Google or Apple, we may receive basic profile information such as your name and email address, depending on your permissions.

3. How We Use Your Information

We may use your information to:

  • Provide and improve the Closetary service
  • Manage waitlist sign-ups and beta access
  • Create and manage user accounts
  • Support wardrobe organisation and outfit recommendation features
  • Improve product performance, reliability, and user experience
  • Communicate service updates and respond to support requests
  • Meet legal and regulatory obligations

We do not sell your personal data.

4. AI and Wardrobe Data

Closetary may use AI-assisted features to help organise wardrobe items, suggest outfits, and provide wardrobe insights.

We aim to design these features with privacy and user control in mind. Personal wardrobe data will not be used to train third-party AI models without clear user consent.

Where UK data protection law applies, we may process personal information based on:

  • Contract performance — to provide services you request
  • Consent — where you choose to provide optional information or receive marketing
  • Legitimate interests — to improve, secure, and operate the service
  • Legal obligations — where required by law

6. Data Sharing

We may share limited data with trusted service providers who help us operate Closetary, such as:

  • Hosting and infrastructure providers
  • Analytics and performance tools
  • Authentication and communication providers
  • AI service providers, where required to provide AI-assisted features

We require service providers to handle data responsibly and only for the purposes we specify.

7. Data Storage and Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, or disclosure. We keep personal information only for as long as necessary for the purposes described in this policy.

8. Your Rights

Depending on your location and applicable law, you may have rights to access, correct, delete, or restrict the processing of your personal data. To exercise these rights, contact us at privacy@closetary.uk.

9. Contact

For questions about this Privacy Policy or how we handle personal data, you can contact us at:

  • Address: Closetary Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
  • Email: privacy@closetary.uk

You also have the right to raise concerns with the UK Information Commissioner’s Office at ico.org.uk.